Salman Khan’s latest film, ‘Sikandar’, released with high expectations, especially given its Eid debut. However, the movie has underperformed, leaving industry experts and fans analyzing the reasons behind its lackluster box office performance.T
Opening Day Collection and Subsequent Performance
‘Sikandar’ opened to a collection of approximately ₹26 crore on its first day. While this figure might seem respectable, it falls short when compared to Salman Khan’s previous Eid releases. The film struggled to maintain momentum, experiencing a significant drop of about 50% in business by the fourth day. By the fifth day, it was evident that ‘Sikandar’ would find it challenging to cross the ₹100 crore mark, a benchmark often associated with Khan’s films.
Factors Contributing to the Underwhelming Performance
- Weak Script and Content: Trade experts have pointed out that the primary factor behind the film’s underperformance is its weak script. The storyline failed to engage audiences, leading to negative word-of-mouth. Taran Adarsh, a noted trade analyst, emphasized that even Salman Khan’s star power couldn’t salvage the film due to its lackluster content.
- Salman Khan’s On-Screen Portrayal: Critics and audiences alike felt that Khan’s performance in ‘Sikandar’ lacked the enthusiasm and energy he’s known for. This perceived disinterest may have contributed to the audience’s disconnect with the character and the film as a whole.
- Negative Reviews and Audience Feedback: The film received predominantly negative reviews from critics, which influenced public perception. For instance, a review in The Week highlighted the film’s dull storyline and lack of engaging content, suggesting that it wasn’t worth the audience’s time.
- Music and Overall Packaging: Unlike many of Khan’s previous films, ‘Sikandar’s’ music didn’t resonate with the audience. The songs failed to gain popularity, which traditionally plays a significant role in a Bollywood film’s success. Additionally, the overall production and packaging of the film didn’t meet the high standards expected from a Salman Khan starrer.
Lessons for the Industry
The performance of ‘Sikandar’ underscores the importance of strong content in cinema. While star power can draw initial attention, the longevity and success of a film heavily rely on its storyline, character development, and overall execution. Trade experts suggest that the industry should prioritize compelling narratives and well-crafted scripts to ensure both critical and commercial success.
In conclusion, ‘Sikandar’s’ underwhelming box office performance serves as a reminder that even the biggest stars need robust content to captivate audiences and achieve box office success.
