When people visit your website, what do they see? Ideally, they need to be able to see a professional, well-designed site that they are happy to use, confident that their personal details are safe. If your site falls short of this goal, it may be time to look at how to make it more appealing to visitors, and here are some tips to help you improve your site.
Make your website accessible to international visitors
The internet is not something that’s limited to a few countries, it should be universal. That’s why you need to ensure that your website is accessible around the globe. You may need to work on your content, getting Global Citizens Spanish translations for page content, product descriptions, and more. This will ensure that no matter where people access your site from, they will feel welcomed and drawn to your products or services.
Get the branding right
Your website should be an extension of your real-life operations, and so it’s important that the branding is consistent across the site. Working with a brand agency can help, and when it comes to design, you should ensure you focus on little details such as the colours and logos used.
Strong branding shows that your business is one that can be trusted and gives consumers confidence, making it something it’s worth focusing on.
Make it easy to get a quote
You should make sure it’s easy for people to get a quote from your site, whether people use methods such as:
- Checking out online
- Using a contact form
- Sending you a live chat message
- Filling in the work details online
If you’re setting up something automatic, this may get a bit more complex, as you’ll need to ensure people can get a price for shipping. Exporting goods from the UK can mean custom charges, which need to be factored into delivery costs, otherwise this will eat into your profits. You should research how much this will cost and whether it’s worth sending things overseas, as bulk shipping might be a more suitable option.
Shipping options need to be clear
When people from overseas buy from you, they should find it easy to get their delivery options and sort out their order. Nobody wants to spend hours doing their research just to get a price! Make sure both domestic and international clients find it as easy as possible to get the information they need, without you needing to do manual quotes. Opening up your business to the world is great, but you need to ensure that people in all countries can access your services. You should treat customers in other countries the same as you would your local clients, which may mean making your site more accessible to them. Whether that’s by offering different languages and currencies, or providing many different shipping options, this can all help build your profile overseas. That way, you can enjoy spreading your message to new territories and enjoy the rewards that come with this kind of expansion.
